From MVP
to real revenue —
in just 12 weeks

Our offers

Move+ Logo

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You’ve built a product. You have early conversations, maybe pilot users, and the first signs of traction.
But turning that into a structured, repeatable revenue engine — that’s the real challenge.
That’s where move+expand comes in.

This 12‑week program takes you out of the “let’s try this” mindset and into consistent, focused market execution. No guesswork, no waiting for the perfect moment. Each week, you work on the activities that actually move the needle:
a sharp offer, a precise ICP, a functioning outreach system, and real customer deals.

No slide decks. No theoretical frameworks without application. Just a proven system, built for startup realities: clear methodology, hands-on execution, and real-world feedback from a driven peer group. If you’re ready to turn your MVP into a business with paying customers and repeatable revenue — you’re in the right place.

PERIOD

Start: may 8th - july 24th
Duration: 3 month
Needed Time: 2 hours/day

PLACE

Hybrid/Remote with on-site days
like Community Get-Together & Community Final in Friedrichshafen

COST

Free if your startup is selected

Who is this program for?

For every startup with
TRACTION AND AMBITION

From MVP to first repeatable revenues in 12 weeks — through a proven system of focused execution, clear methodology, and structured group support.

How the program works

move+ Expand
provide in just 3 month

Benefit from the knowledge of experienced founders and apply now!

THE PROGRAM IN DETAIL

What you will have achieved after 12 weeks

After 12 weeks, you’re not just improving your startup — you’re in the market and generating results. You leave the program with an offer customers understand, a repeatable process to acquire them, and the sales momentum to scale beyond the pilot phase. Revenue becomes the outcome of a system, not luck.

Specifically, you achieve:

  • A clearly positioned, buyable offer with real problem‑solution fit.
  • A working customer acquisition process that tells you exactly what to do each day.
  • The first repeatable sales structures you can continue to scale.
  • Actual revenue or closed deals that validate your approach.
  • A system you can keep running and growing, long after the program ends.
After 12 weeks, you’re not just building a product – you’re building a startup that wins customers.

INTERACTIVE, PERSONAL AND SO VALUABLE

Application phase &
Program structure

March 24 – April 30: Submit your application and become part of our innovative move+ expand program.

April 30th & May 4th: Selection interviews with our team of experts.

May 6: Notification of selected participants.

KICK-OFF SESSION

Group session with all startups
Duration 2h

Input 1: Your No-Brainer Offer

Input 2: Finding Your First Customers

Input 3: Selling & Closing

Your working basis

Start of the program on May 8th

  • Introduction to the 2-Hour Entrepreneur Methodology
  • The 4×25 Hyperfocus Protocol
  • Overview of the program
  • Definition of concrete revenue goals
  • Setup of your personal work system

Group Input Sessions

3 sessions, 2 hours each
Interactive, practical, directly applicable
  • Value Equation
  • Problem-Solution Fit
  • 5-Step Offer Creation
  • Ideal Customer Profile (ICP)
  • One-Sentence Pitch
  • Outreach strategy & channel selection
  • Message Templates
  • Daily outreach system
  • Tracking & optimization
  • Qualification (BANT)
  • Sales conversations
  • 4 Levels of Trust
  • Closing techniques
  • Objection Handling
  • Pricing

Group Q&A Sessions

3 sessions, 1 hour each
Held between input sessions, Open group format with all startups
  • Your current challenges
  • Feedback on real cases
  • Removing blockers
  • Learning from other teams’ experiences

Workbook

Digital, editable, in English
4 structured chapters
  • Clear step-by-step guidance
  • Hands-on exercises
  • Progress tracking tools
  • Reflection questions
  • Weekly Hyperfocus trackers
Between sessions, you work independently —
your questions are addressed and solved during the Q&A sessions.

Final live pitch in Friedrichshafen (Lake Constance)

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YOU ARE PERFECT FOR THIS
PROGRAM IF ...
...

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First Product-Market Fit

I have already successfully tested my idea on the market and now want to move to the next level of scaling and become more professional.

Growth

I want to further develop and scale my business model and revenue structures.

SALES INCREASE

I want to focus more on generating revenue and achieving profitable growth.

SELF-ASSESSMENT

I want to develop further as a founder and better position our founding team.

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FAQ

Your questions answered

Early-stage startups, spin-offs or individual founders whose company was founded no more than 2 years ago and who have already successfully implemented initial steps.

You should already have developed a basic business model, initial customers or a prototype – and be ready to specifically address the next growth phase.

An intensive 3-month acceleration program with video courses, tutorials, templates, AI-powered tools, bi-weekly Zoom calls, and a Telegram group for Q&A.

Over the next 3 months, we will support you in developing the next stage of your early-stage startup, scaling and optimizing your business model, preparing for your first major funding round, and developing your founder brand.

Participation in the remote program is free of charge if you are among the selected participants. We will inform you by email as soon as you have been selected after the application deadline.

Participation in the in-person community get-togethers is also free of charge for you. You only need to cover and organize your own travel and, if necessary, accommodation.

If you were not selected this time, please apply for the next batch. We look forward to your application.

Yes – the program is mainly remote plus 14-day live Zoom calls, as well as two in-person meetings (Community get-together and Community Finale).

To achieve the best results for you, you should plan for approximately 2 hours of focused work per day over 3 months.

We expect your commitment to the program and your participation in the program content, the 14-day Zoom calls, and the 2 in-person community meetings, because only in this way can we ensure that you will achieve the greatest benefit and the best results on your way to a successful startup.

Yes – move+ expand focuses on strategic growth. Identifying weaknesses and growth barriers, scaling the business model and optimizing revenue structures, preparing for initial funding and pitches, and developing your founder brand.

Yes – you will become part of the move + community and can continue to access coaching , events and our network.

The program is usually offered in English, but individual sessions may also be held in German.

Simply use our online form. You can find the application deadline and all other information further up on this page.

All applicants, regardless of their specific topic, can apply to the program.

SEIZE THIS
UNIQUE OPPORTUNITY TO
BEGIN YOUR IDEA

Apply now for move+ expand

Wir unterstützen Sie bei Ihrer Transformation, Ihren Innovationsprojekten und Ihrer Zusammenarbeit mit Startups

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