Together with the ASAP BW Academy, the move+ Incubator & Accelerator offers a hybrid supplementary course for Zeppelin University students interested in founding a company called StartupLab@ZU. The supplementary course includes digital self-study modules and 3×2 moderated on-site events at Zeppelin University. Participants develop valid business models during the course and are specifically prepared for the pitch final through a combined learning and coaching format.
6 ECTS credits are awarded for the course
Winter semester 26/27
Face-to-face events:
- Fri 25.09.26 13:30-16 and 16:30-19
- Sat 26.09.26 10-12:30 and 13:30-16
- Fri 23.10.26 13:30-16 and 16:30-19
- Fri 30.10.26 13:30-16 and 16:30-19
- Sat 31.10.26 10-16
Digital self-study modules & 3x2 moderated Face-to-face events at ZU Friedrichshafen
YOU JUST HAVE TO WANT IT AND BELIEVE IN IT, THEN YOU WILL SUCCEED.
Ferdinand von Zeppelin
Brief introduction to the move+ program and the ASAP BW learning platform
Team building, initial idea development and project formulation
Work on Challenge 1: Problem-Solution Fit
Learning content, among other things: Target group analysis, problem definition, persona creation
Methods: empathy maps, value proposition canvas, idea sparring
Sharpening the customer problem and defining the relevance of the idea
Practical transfer through case studies and moderated small group work
- Fri. 25.09.26 13:30-16 and 16:30-19
- Sat 26.09.26 10-12:30 and 13:30-16
ZU Friedrichshafen, room tba
Work on Challenge 2: Product-Market Fit and Challenge 3: Market Analysis
Learning content including Product definition, prototyping, competitive analysis, market attractiveness Methods: Lean Canvas, rapid prototyping, SWOT analysis
Sharpening the value proposition and understanding the market and competition
Input from alumni, founders and mentors
Validation through interviews, market feedback or simple tests
Accompanying materials for in-depth study via the ASAP BW Academy
- Fri. 23.10.26 13:30-16 and 16:30-19
- Fri. 30.10.26 13:30-16 and 16:30-19
ZU Friedrichshafen, room tba
StartupLab@ZU
THE BEST COURSE OF YOUR STUDIES. AT LEAST THAT’S WHAT WE TRY TO DO.
Work on Challenge 4: Traction and Challenge 5: Business Model Fit
Learning content, among other things: Marketing and sales channels, MVP strategies,
customer feedback, revenue streams, cost structure
Methods: Business model canvas, go-to-market strategy, pitch deck structure
- Sat. 31.10.26 10-16 h
ZU Friedrichshafen, room tba
StartupLab@ZU
The participants develop valid business models along the ASAP BW Challenges and are specifically prepared for the nationwide final through a combined learning and coaching format. The program is divided into several challenges, each covering specific aspects of the start-up process. Each challenge builds on the previous one and supports the participants in systematically developing their ideas further. Through a combination of theoretical input and practical exercises, the course promotes the development of entrepreneurial skills and business models.
In February 2026
Online via Zoom
ARE YOU INTERESTED IN ENTREPRENEURSHIP? SUPPORT
US AS A SUSTAINING MEMBER!
